Moneyfarm vs Wealthify: Which is Better?

Comparing Moneyfarm and Wealthify involves analyzing various aspects such as their investment approach, fees, services, user experience, and customer support. Both platforms offer automated investment solutions, commonly known as robo-advisors, but they differ in their strategies, fees, and target audiences. In this comparison, we’ll delve into these aspects to provide a comprehensive analysis of Moneyfarm vs. Wealthify.


Moneyfarm and Wealthify are both robo-advisors that provide automated investment services, aiming to simplify the investment process for individuals. While they share similarities in their core offerings, they have distinct approaches and features tailored to different types of investors.

Investment Approach:

Moneyfarm employs a passive investment strategy, utilizing Modern Portfolio Theory to construct diversified portfolios tailored to investors’ risk profiles and financial goals. It allocates investments across asset classes such as stocks, bonds, and commodities, aiming to optimize returns over the long term while minimizing costs and risks. Moneyfarm periodically rebalances portfolios to maintain the target asset allocation and adjusts them according to market conditions and investors’ changing circumstances.

Wealthify, on the other hand, also follows a passive investment approach but incorporates elements of active management. It constructs portfolios using low-cost ETFs (Exchange-Traded Funds) and actively adjusts asset allocations based on market trends and economic indicators. Wealthify’s investment team regularly monitors portfolios and makes strategic adjustments to capitalize on opportunities and manage risks effectively.


Fees are a crucial consideration for investors, as they impact the overall cost of investing and potential returns. Moneyfarm charges a management fee based on the total amount invested, typically ranging from 0.35% to 0.75% annually. Additionally, underlying fund fees apply, averaging around 0.2% to 0.3%. While Moneyfarm’s fees are competitive compared to traditional financial advisors, they may be higher than some DIY investment platforms.

Wealthify’s fee structure is straightforward, with a single annual management fee ranging from 0.6% to 0.7%, depending on the investment plan chosen. This fee includes all costs associated with managing and administering the portfolios, making Wealthify transparent and easy to understand for investors. While Wealthify’s fees may be slightly higher than Moneyfarm’s, they still offer value for investors seeking automated investment solutions.

Services and Investment Options:

Moneyfarm primarily offers automated investment portfolios tailored to investors’ risk profiles and financial goals. It provides a range of portfolio options, including General Investment Accounts (GIAs), Individual Savings Accounts (ISAs), and Self-Invested Personal Pensions (SIPPs). Moneyfarm’s portfolios are diversified across asset classes and geographies, offering investors exposure to global markets and opportunities for long-term growth.

Wealthify also provides automated investment portfolios, offering ISAs and General Investment Accounts. It offers five investment plans with varying risk levels, ranging from cautious to adventurous, allowing investors to choose the plan that aligns with their risk tolerance and investment objectives. Wealthify’s portfolios are constructed using a mix of ETFs, providing diversification and exposure to different asset classes and regions.

User Experience:

User experience plays a significant role in investors’ satisfaction and engagement with the platform. Moneyfarm offers a user-friendly interface, making it easy for investors to set up accounts, select portfolios, and monitor their investments. Its website and mobile app provide intuitive navigation, educational resources, and portfolio performance tracking tools, enhancing the overall user experience.

Wealthify also prioritizes user experience, offering a sleek and intuitive platform designed to simplify the investment process. Its website and mobile app feature a clean interface, easy account setup, and interactive tools for assessing risk tolerance and selecting investment plans. Wealthify’s user-friendly platform appeals to both novice and experienced investors, making it accessible to a wide audience.

Customer Support:

Quality customer support is essential for investors who may require assistance or guidance with their investments. Moneyfarm offers customer support via email and phone during business hours. Its customer service team assists investors with account-related queries, technical support, and investment guidance, ensuring a positive experience for users.

Wealthify also provides responsive customer support via email and phone, with dedicated support teams available to assist investors with any questions or issues. Additionally, Wealthify offers an extensive FAQ section and educational resources on its website to help investors navigate the platform and make informed decisions about their investments.

Final Conclusion on Moneyfarm vs Wealthify: Which is Better?

In summary, both Moneyfarm and Wealthify offer automated investment solutions tailored to investors’ needs and preferences. Moneyfarm follows a passive investment approach, focusing on long-term portfolio optimization, while Wealthify combines passive investing with elements of active management to capitalize on market opportunities.

When comparing Moneyfarm vs. Wealthify, investors should consider factors such as fees, investment approach, services, user experience, and customer support to determine which platform best aligns with their goals and preferences. Ultimately, the choice between Moneyfarm and Wealthify depends on individual preferences, risk tolerance, and investment objectives.


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